Where intuition meets strategy, and taste becomes legacy.
Federica Parruccini Consulting is a New York–based communications and brand consultancy guiding visionary founders, creatives, and brands toward lasting cultural relevance. We operate at the intersection of fashion, art, design, and lifestyle, blending refined taste with strategic rigor to build reputations that endure.
Founded by Federica Parruccini, we bring nearly two decades of experience from inside Europe’s most prestigious fashion houses and global PR agencies. Federica has led strategy for brands such as Valentino, Fendi, Alexander McQueen, Marni, and Ulla Johnson, as well as advising emerging talent across beauty, design, and contemporary art.
Our approach is deliberately different: we work as true partners, embedding ourselves in each client’s world to amplify their vision with clarity and resonance. Every project is guided by cultural fluency, narrative-led growth, and the quiet power of taste — ensuring our clients are not only seen, but remembered.
We don’t just build visibility. We build legacies.
About the Founder
Federica Parruccini has spent nearly two decades shaping the stories of global fashion houses and emerging visionaries. Her career began inside the ateliers of Europe, working with luxury icons such as Valentino and Fendi, before moving into senior roles at leading PR agencies KCD and Karla Otto. There, she guided communications and events for brands including Alexander McQueen, Marni, Ulla Johnson, and Balmain.
Respected for her refined eye and cultural fluency, Federica has been recognized by Business of Fashion, Puck’s Linesheet by Lauren Sherman, and Angeleno’s Best Dressed, among others. She is known not only for her strategic expertise but for her ability to translate a founder’s vision into lasting cultural impact.
Based in New York, Federica brings a rare balance of European heritage and modern New York energy to her work. She is a trusted partner to clients who want more than visibility — they want a legacy.
